Terms & Conditions

Last updated: July 7, 2026

These Terms & Conditions (“Terms”) govern your use of StriveUp, operated by Fontis Innovation (“we,” “us,” or “our”), including our website https://striveup.ai/ and our mobile application(s) (together, the “Services”). By downloading or installing the app, creating an account, purchasing a plan, or otherwise using the Services, you accept these Terms and our Privacy Policy. If you do not agree, do not use the Services.

Questions? Contact us at hello@fontisinnovation.com.

1) What StriveUp is

StriveUp is a fitness coaching service that combines human coaches with artificial intelligence. Depending on your plan, the Services may include training and nutrition plans assigned by a human coach, in-person or chat-based coaching, and app features such as meal logging, workout tracking, challenges, and an AI coach.

2) Use of artificial intelligence (AI)

We use artificial intelligence to power parts of the Services. By using the Services you acknowledge and agree to the following:

A. Features powered by AI

  • Meal photo analysis: photos of food you submit are analyzed by AI vision models to estimate ingredients, portions, calories, and macronutrients.
  • Voice logging: voice recordings you submit are transcribed and interpreted by AI models to log workout sets, weights, and repetitions.
  • AI coach: a conversational AI assistant that uses your profile, goals, and activity data to answer questions, generate workout suggestions, and display progress information.
  • Adaptive recommendations: AI may suggest adjustments (for example, to macros or training) based on your logged progress.

B. AI outputs are estimates, not guarantees

  • AI-generated content (including calorie and macro estimates, transcriptions, and workout suggestions) may be inaccurate, incomplete, or inappropriate for your situation. You should review AI outputs before relying on them and correct them where the app allows.
  • Nutrition estimates from photos are approximations. They depend on image quality, visibility of ingredients, and portion assumptions.
  • The AI coach is not a human being, is not a licensed medical, dietetic, or healthcare professional, and its responses are not professional advice. Where indicated, human coaches review or verify AI-driven adjustments, but we do not guarantee review of every AI output.

C. How your data is used with AI

  • To provide AI features, the content you submit (such as photos, voice recordings, and messages) and relevant account data (such as goals and progress) are processed by AI models, including models operated by third-party AI providers acting as our service providers.
  • Our AI providers are only permitted to process your data to provide the feature to us. See our Privacy Policy for details on how we collect, use, and share information.

D. Your responsibilities when using AI features

  • Do not rely on AI outputs as a substitute for professional medical, nutritional, or health advice.
  • Do not submit content that is unlawful, harmful, or that you do not have the right to share.
  • Do not attempt to misuse, manipulate, or extract the underlying AI models.

3) Not medical advice; assumption of risk

  • The Services provide fitness and nutrition guidance for general wellness purposes. They are not medical advice, diagnosis, or treatment.
  • Consult a physician before starting any exercise or nutrition program, especially if you have a medical condition, are pregnant, or take medication.
  • Stop exercising immediately if you feel pain, dizziness, or discomfort and seek medical attention if needed.
  • Physical exercise involves inherent risks. To the maximum extent permitted by law, you assume those risks when you choose to follow any plan or suggestion provided through the Services.

4) Accounts and eligibility

  • You must be at least 18 years old, or the age of majority in your jurisdiction, to purchase a plan. Minors may use the Services only with the consent and supervision of a parent or legal guardian.
  • You are responsible for the accuracy of the information you provide (including health and fitness information used to build your plan) and for keeping your account credentials secure.

5) Subscriptions, payments, and cancellation

  • Paid plans (for example, monthly or quarterly) are billed through our payment processor (Stripe) or the app stores.
  • Unless stated otherwise at checkout, subscriptions renew automatically at the end of each billing period until you cancel.
  • You can cancel at any time; cancellation takes effect at the end of the current billing period. There are no long-term contracts.
  • Except where required by law or expressly stated, payments are non-refundable for partial periods.
  • Prices may change; we will notify you before renewal if so.

6) Your content

  • You keep ownership of the content you submit (photos, voice recordings, messages, logs).
  • You grant us a limited, non-exclusive license to host, process, and display that content as needed to operate the Services — including processing it with AI models as described in Section 2.
  • We do not use your content for advertising, and we do not sell it.

7) Acceptable use

You agree not to:

  • use the Services for any unlawful purpose,
  • interfere with or disrupt the Services or their security features,
  • copy, resell, or redistribute the Services or plans without permission,
  • harass coaches, staff, or other users, or submit abusive content,
  • reverse engineer the Services or use automated means to extract data or model behavior.

8) Intellectual property

The Services — including software, design, branding, training methodologies, and content we or our coaches create — are owned by Fontis Innovation or its licensors and are protected by intellectual property laws. These Terms do not grant you any rights other than the limited right to use the Services as intended.

9) Disclaimers and limitation of liability

  • The Services are provided “as is” and “as available,” without warranties of any kind, express or implied — including any warranty that AI outputs will be accurate, complete, or fit for a particular purpose.
  • We do not guarantee specific fitness, weight, or health results.
  • To the maximum extent permitted by law, Fontis Innovation will not be liable for indirect, incidental, special, consequential, or punitive damages, or for personal injury arising from your voluntary participation in physical exercise. Our total liability for any claim is limited to the amounts you paid us in the twelve (12) months before the claim.

10) Termination

You may stop using the Services at any time. We may suspend or terminate your access if you violate these Terms, misuse the Services, or create risk for other users or coaches. Sections that by their nature should survive (including Sections 2.B, 3, 6, 8, and 9) survive termination.

11) Changes to these Terms

We may update these Terms from time to time — including as our AI features evolve. We will post the updated Terms on this page and update the “Last updated” date. If changes are significant, we may provide additional notice within the app or by email. Continued use of the Services after changes take effect means you accept the updated Terms.

12) Governing law and contact

These Terms are governed by the laws of the State of Oregon, USA, without regard to conflict-of-law principles, unless the mandatory consumer-protection laws of your country of residence provide otherwise.