Lose weight with a plan you can actually stick to.
Strivy, your AI coach, builds your routine, estimates your meals from a photo and tells you every day how you're doing.
Calories and macros, one photo
This is what a day looks like for people already using StriveUp.
- 1,900+workouts completed
- 4,400+meals logged
Their workouts, their meals and their streaks, shared by their authors in the app's community.
This is what a day with StriveUp looks like.
Five moments of your day with Strivy: train, eat, see how you're doing, share it and talk it through.
You know what's on today.
Open the app and today's session is ready: exercises, sets, weight and rest. Log each set with a tap or by voice, and when you finish Strivy tells you the next step.
Photo, estimate, saved.
Take a photo of your plate, Strivy detects the food and estimates calories and macros. You adjust the portions if needed and save. No searching lists, no adding up.
You know if you're getting closer to your goal weight.
Strivy pulls together what you logged (meals, workouts, water and weight check-ins) and tells you plainly how you're doing and what to adjust. No spreadsheets.
Challenges and goals that push you.
Every month there's a challenge with other StriveUp users and a ranking to see where you stand. Build streaks, set goals, and Strivy tells you how to catch the person above.
And at the end of the day, you talk to Strivy.
Ask how you're doing on your goal, tell it how you felt and how you slept, and Strivy puts that together with what you logged to tell you what's on tomorrow.
Monthly and annual plans. Choose what works for you.
Starting is easy. Sticking with it is the hard part.
Almost everyone starts motivated. StriveUp is built for week three, when motivation isn't enough anymore.
With StriveUpWhat happens after you start.
No sales call, no long forms.
Step 1:Today
Answer a few questions
Tell us your goal and see a preview of your plan.
Step 2:Today
Choose your plan
Choose monthly or annual and confirm your plan.
Step 3:In minutes
Create your account
Use your email and confirm your account to continue.
Step 4:In minutes
Strivy builds your routine
Your first week with AI, based on your profile.
At renewal
You decide
Manage your plan or cancel renewal from your account.
One plan. Two ways to pay for it.
Everything you saw above, in one app. No contract.
US$174 per year. Renews annually.
No free trial. Renews monthly.
- Your emailConfirm it with a link. No password yet.
- Your planReview the trial and amount before confirming.
- Get startedCreate your password and download the app.
7-day trial availability is confirmed before payment. After the trial: US$174/year. Cancel before it ends to avoid the charge.
- Secure Stripe checkout
- Cancel anytime
- iPhone and Android
App Only includes
- A training routine built for you, aimed at your goal
- Log sets with one tap or by voice
- Meals by photo, text or voice with macro estimates
- Progress: weight, measurements, sessions and trends
- Strivy, StriveUp's AI, 24/7 in the chat with your data
- Challenges and a leaderboard with other StriveUp users
Strivy is your AI assistant. App Only does not include a human coach.
What people ask us.
Anything else? Message us on WhatsApp; we reply during business hours.What does App Only include and how much is it?
A routine built for you, set logging, meals by photo, text or voice, your progress, and Strivy, StriveUp's AI, 24/7. It's US$174 a year (US$14.50/mo) or US$29 a month. The amount and any available offer are shown before you confirm payment. It renews for the period you chose; cancel the renewal anytime and keep access through the end of the paid period.
Is there a free trial?
A free trial only applies if it is explicitly offered to your account before payment. If offered, you will see its duration and the date and amount of the first charge. If no trial is available, the annual plan charges US$174 today with your explicit acceptance. The monthly plan charges US$29 today with no trial.
How does the plan adapt? Who decides?
Automatic: Strivy computes your insights from your logs (for example, protein below your target) and answers in chat using your profile and active plan. Suggested: after each session it proposes the next step, like adding weight, and your nutrition targets recalibrate with your progress and check-ins; you decide. App Only does not include a human coach.
Do you have results from people using only the app?
App Only is new. The coaches who designed it have 100+ in-person transformations at Meta Fitness Studio; we'll publish the first app-only results here as they come in.
How accurate is photo food logging?
The photo gives you an initial calorie and macro estimate to save time. You review the portions and correct anything before saving. You decide whether a meal is shared with your community.
I've never really trained. Do I have to go to a gym?
No. Your routine starts from your level and the time you have, and it's built for home or the gym, your call. It works wherever you are.
Stop winging it. Start today.
Train and eat better with a plan built for you and Strivy by your side.
- Secure Stripe checkout
- Cancel anytime
- iPhone and Android